Out of all the five senses, smell is the one most closely connected to memory. Whether it’s scent of a […]
How can pop up experiences sell smell?
Author Archive | Alice
How pop-up experiences do more than sell
The age of experiential branding is here. More than ever, a longing for experience is driving shopping habits and determining […]
The eco pop-up experiences determined to make retail more sustainable
If there’s one designer who’s made sustainability stylish, it’s Stella McCartney. Renowned for her eco-conscious designs, use of plant-based materials […]
The brands using pop-up experiences to make the world a better place
Retail design agencies often talk about how pop-up experiences are good for business. By generating a buzz around a new […]
All the fun of the fair: the inspiration behind our favourite summer pop-up experiences
Pop-up experiences are frequently labelled a Millenial phenomenon. Brixton food trucks, secret cinemas, brand collabs – they’re events that are […]
Why a new generation of shoppers is craving pop up experiences
Pop-up experiences are changing the retail landscape as we know it. Once dominated by heritage brand brick-and-mortar stores, physical retail […]
5 of the hottest luxury experiences in London this summer
From al fresco cocktails at the Ritz to an open-air theatre in Regent’s Park, epicureans are in for a summer […]
Pop up shop design: Crafting the perfect summer experience
Pop-ups were made for summer. From rooftop bars to airport brand activations, temporary experiences capture the energy brought about by […]
Why modular design is a retail design agency’s best friend
Think modular design, and you might imagine supermarket shelves or mass-rollout retrofits – hardly the bespoke creations that a retail […]
It’s child’s play: the importance of playfulness in retail design
This year’s Met Gala was enough to tell us that theatrical fashion is in vogue. From Lady Gaga’s billowing pink […]