As a child, pop-up books grabbed our attention. The anticipation of turning the next page to find a new surprise […]
How to create a meaningful pop-up experience
Author Archive | Alice
The luxury brands joining forces to create pop-up experiences
Gone are the days when it was each brand for itself. In the age of collaboration, luxury retailers are joining […]
What pop-up designers and art curators can learn from each other
luxury retail design and art curators have a lot in common. And it’s not just that both jobs are about […]
How luxury brands are embracing the digital disruption challenge
Gone are the days when a brand could rest easy on its laurels, confident that deeply engrained loyalty would keep […]
Why flowers are blossoming in pop-ups around the world
Ever since Anna Wintour revealed the first rose-studded backdrop to the Tony Awards’ red carpet in 2015, flower displays have […]
How experiential beauty pop-ups are bringing customers back to the high street
Beauty retailers have been facing pressure from online and discount stores for years and are now finding creative ways to […]
4 ways to make a splash at Fashion Week
Fashion week has become a huge opportunity for retail designers. JUSTSO spoke of a “true transformation,” earlier this year in […]
How brands can appeal to our need for escapism
As long as there is reality, there will be the need to transform it. And for today’s retail store design […]
Why brands are launching pop-up experiences with a twist
Ever wondered why your favourite cosmetics brand has just opened a diner pop-up? Or why a doughnut brand has seemingly […]
How can you make customers stay loyal to your brand?
With so much choice, what’s keeping your people committed to your brand? One-third of millennials are quick to drop a […]