Saks Fifth Avenue: Holiday 2015, USA
Bringing the wonders of the world to Saks Fifth Avenue, for their Holiday ‘Winter Palace’ 2015 windows. JUSTSO were to proud to have designed, produced, managed and installed the 6 main window display design of their campaign. Our concept was based around world renowned monuments frozen in time. Complimented by statuesque bespoke mannequins, which portrayed figures of the era of creation and of mythical legends.
We truly resourced our global network of partners in order to achieve the campaign, even visiting the Taj Mahal for inspiration. Working tirelessly for 11 months to ensure the project through to execution.
Every year Saks Fifth Avenue unveil their hero windows with a spectacular light show. They did not disappoint this time either, with 225,309 individual points of programmed light, 225,200 crystals, and 900 amps, and the entire show taking more than 10,000 hours with 250 people to produce.
Two-hundred choir members from The Oratorio Society of New York and the Cathedral Cloisters of the Cathedral of St. John the Divine performed “Carol of the Bells” as the store debuted “The Winter Palace.”
A truly monumental moment for JUSTSO, with our window display design taking centre-stage.