[URIS id=3722]

Leica: Christmas Windows, London

Leica Camera approached JUSTSO, one of the leading retail store design firms, in order to partner for their window campaign designs. Founded in 1914 by Ernst Leitz, we were inspired to work for a brand with such an iconic heritage within photography.

Our first brief was to envisage a classic Christmas scene for their City store, located not far from the Royal Exchange. With little production time, a simple illustration to invoke that the festive season had arrived at Leica seemed fitting for the store.

JUSTSO envisaged a whimsical snow-kissed forest scene, complete with sleigh and product. A mixture of vinyl techniques complete with metallic snowflakes.