Fabergé: Harrods Pop-Up
We are ecstatic to share our latest installation for Fabergé at Harrods. JUSTSO provided Harrods with exceptional Retail Design Solutions. We realised the innovative idea of an interactive virtual egg for their pre-Easter campaign.
A unique experience for Harrods, straying from the typical traditions of window design, the concept allows the user to choose their own display. Ten iconic Fabergé egg designs, which are selectable via custom-built software, can be chosen from a module inside the store. These designs can also be viewed in the animated “magic-mirror” located on the exterior windows of Harrods.
Working with our partners to provide the best retail design solutions we pushed the boundaries in projection mapping and utilised the latest technology. The jewel in our crown for the installation was a 1.5 metre 3D egg-shaped model, quite possibly the world’s hardest shape to project onto. The illusion of projection, triggered with each design, gives the impression that the egg is detonated. Each colour of the explosive sequence represents the four seasons with emerald as spring, ruby as summer, sapphire as autumn and ultimately diamond as winter. This effect is emulated and emitted through suspended shards, across 18 metres of window-space, producing the effect of an explosion and eventually forming the user’s chosen design upon the egg.
Most outdoor projections are not subject to daylight, but it was imperative for the projection to be visible at all times – a challenge in it’s own right. Resulting in the egg-shaped model to require an unprecedented 14,500-lux, which is the measurement of visible light per square meter. To put this into perspective it is around two hundred times brighter than a typical outdoor building projection.
The installation can be seen at Harrods until March 27th 2015.