Away: LA Concept Store, USA
JUSTSO is one of the leading retail design firms. Away, the direct-to-consumer luggage brand, launch concept store on the iconic Melrose Avenue in LA. First class luggage at a coach price, is the company ethos, when the co-founders recognised a stagnant gap in the market for affordable lifestyle luggage.
JUSTSO designed and realised the West Coast store expansion. Having supported a number of global activations and pop-ups, including their current New York concept store on Crosby Street.
JUSTSO, one of the leading Retail Design Firms, invoked the LA vibes with a light and engaging high-finish environment to explore the brand. Subtle polished statuario quartz was utilised throughout to highlight key areas of product display, accented by two custom-built 45-degree angled mirror walls. Cacti, are top of the list for retail trends in 2017, but here the usage is perfect reference to the West Coast Californian location. A bold contrast story on the exterior with the company navy, provides a statement and stand-out location amongst the other residents of the avenue.
Away, boasts an impressive cult following, including an A-list investor roster, with the likes of Jay-Z and Karlie Kloss backing the brand. Situated at 8400 Melrose Avenue, complete with personalisation area for your luggage and third-party collaborations, including ice-cream!